[{"data":1,"prerenderedAt":596},["ShallowReactive",2],{"navigation":3,"\u002Fblog\u002F2026-09-12-first-geo-monitoring-five-things":102,"\u002Fblog\u002F2026-09-12-first-geo-monitoring-five-things-surround":585},[4,8,30,47,68,85,93],{"title":5,"path":6,"stem":7},"帮助文档","\u002Fdocs","1.docs\u002F1.index",{"title":9,"icon":10,"path":11,"stem":12,"children":13,"page":10},"入门",false,"\u002Fdocs\u002Fstart","1.docs\u002F1.start",[14,18,22,26],{"title":15,"path":16,"stem":17},"可见 GEO 是什么？","\u002Fdocs\u002Fstart\u002Fwhat-is","1.docs\u002F1.start\u002F2.what-is",{"title":19,"path":20,"stem":21},"怎么注册、登录？","\u002Fdocs\u002Fstart\u002Fregister","1.docs\u002F1.start\u002F3.register",{"title":23,"path":24,"stem":25},"第一次怎么添加品牌？","\u002Fdocs\u002Fstart\u002Fadd-brand","1.docs\u002F1.start\u002F4.add-brand",{"title":27,"path":28,"stem":29},"我们监测哪些 AI 平台？","\u002Fdocs\u002Fstart\u002Fplatforms","1.docs\u002F1.start\u002F5.platforms",{"title":31,"icon":10,"path":32,"stem":33,"children":34,"page":10},"品牌与竞品","\u002Fdocs\u002Fbrand","1.docs\u002F2.brand",[35,39,43],{"title":36,"path":37,"stem":38},"品牌怎么管？","\u002Fdocs\u002Fbrand\u002Fmanage","1.docs\u002F2.brand\u002F1.manage",{"title":40,"path":41,"stem":42},"竞品怎么设？","\u002Fdocs\u002Fbrand\u002Fcompetitors","1.docs\u002F2.brand\u002F2.competitors",{"title":44,"path":45,"stem":46},"提示词从哪来？","\u002Fdocs\u002Fbrand\u002Fprompts","1.docs\u002F2.brand\u002F3.prompts",{"title":48,"icon":10,"path":49,"stem":50,"children":51,"page":10},"报告怎么读","\u002Fdocs\u002Freport","1.docs\u002F3.report",[52,56,60,64],{"title":53,"path":54,"stem":55},"概述页看什么？","\u002Fdocs\u002Freport\u002Foverview","1.docs\u002F3.report\u002F1.overview",{"title":57,"path":58,"stem":59},"提示词页看什么？","\u002Fdocs\u002Freport\u002Fprompts","1.docs\u002F3.report\u002F2.prompts",{"title":61,"path":62,"stem":63},"引用页看什么？","\u002Fdocs\u002Freport\u002Fcitations","1.docs\u002F3.report\u002F3.citations",{"title":65,"path":66,"stem":67},"行动建议怎么用？","\u002Fdocs\u002Freport\u002Fsuggestions","1.docs\u002F3.report\u002F4.suggestions",{"title":69,"icon":10,"path":70,"stem":71,"children":72,"page":10},"账号与付费","\u002Fdocs\u002Faccount","1.docs\u002F4.account",[73,77,81],{"title":74,"path":75,"stem":76},"免费和 VIP 有什么区别？","\u002Fdocs\u002Faccount\u002Ffree-vip","1.docs\u002F4.account\u002F1.free-vip",{"title":78,"path":79,"stem":80},"账号设置","\u002Fdocs\u002Faccount\u002Fsettings","1.docs\u002F4.account\u002F2.settings",{"title":82,"path":83,"stem":84},"续费、升级和到期日怎么算？","\u002Fdocs\u002Faccount\u002Frenew-upgrade-expiry","1.docs\u002F4.account\u002F3.renew-upgrade-expiry",{"title":86,"icon":10,"path":87,"stem":88,"children":89,"page":10},"常见问题","\u002Fdocs\u002Fquestion","1.docs\u002F80.question",[90],{"title":86,"path":91,"stem":92},"\u002Fdocs\u002Fquestion\u002Ffaq","1.docs\u002F80.question\u002F1.faq",{"title":94,"icon":10,"path":95,"stem":96,"children":97,"page":10},"反馈","\u002Fdocs\u002Ffeedback","1.docs\u002F90.feedback",[98],{"title":99,"path":100,"stem":101},"怎么反馈？","\u002Fdocs\u002Ffeedback\u002Femail","1.docs\u002F90.feedback\u002F1.email",{"id":103,"title":104,"body":105,"date":567,"description":568,"extension":569,"meta":570,"navigation":577,"path":578,"seo":579,"stem":582,"updated":583,"__hash__":584},"posts\u002F3.blog\u002F2026-09-12-first-geo-monitoring-five-things.md","出海品牌做 GEO，先盯这五件事",{"type":106,"value":107,"toc":551},"minimark",[108,112,115,130,133,138,141,144,160,163,174,179,182,186,189,192,212,215,227,230,234,237,240,260,263,266,271,275,278,281,292,298,301,312,315,319,322,325,336,339,350,355,359,362,365,376,383,394,399,403,406,409,432,441,447,451,454,471,477,480,491,494,498],[109,110,111],"p",{},"很多出海团队第一次碰 GEO，不是不会选工具，而是报告一出来就懵：",[109,113,114],{},"分数有了，图表有了，英文原文也有了——可下周到底改哪三件事？老板会上又该怎么讲？",[109,116,117,121,122,125,126,129],{},[118,119,120],"strong",{},"GEO","（生成式引擎优化）说白了就是：海外买家直接问 ChatGPT、Gemini、Perplexity 时，答案里有没有你、怎么说你、会不会先推对手。",[123,124],"br",{},"\n监测工具能帮你把这些问清楚，但第一次上手，别一上来盯几十个指标。",[118,127,128],{},"可见 GEO"," 的建议是：先把下面五件事看明白，再谈扩题、加竞品、谈代运营。",[109,131,132],{},"这篇按「第一次跑完一轮监测」来写，不承诺包排名。",[134,135,137],"h2",{"id":136},"一先确认测的是买家问法","一、先确认测的是买家问法",[109,139,140],{},"很多人第一次监测，会把官网关键词、广告词原样丢进去。问题在于：买家问 AI 时，很少说你的内部品类代号。",[109,142,143],{},"更接近真实场景的是这类英文问法：",[145,146,147,151,154,157],"ol",{},[148,149,150],"li",{},"某品类「有哪些值得买的品牌」",[148,152,153],{},"「适合欧洲 \u002F 北美中小团队」的方案对比",[148,155,156],{},"「替代某某竞品」该选谁",[148,158,159],{},"带场景的：价格敏感、要集成、要本地支持等",[109,161,162],{},"先问自己三句：",[145,164,165,168,171],{},[148,166,167],{},"这些问题，销售同事听过客户原话吗？",[148,169,170],{},"如果 AI 只答三条品牌，你最希望出现在第几条？",[148,172,173],{},"你们和竞品，是不是在同一批问题里比，而不是各测各的？",[109,175,176,178],{},[118,177,128],{}," 里，提示词（监测用的问题）就是后面一切结论的地基。地基歪了，分数再好看也只能安慰自己。",[109,180,181],{},"第一次可以少而精：固定二三十条高意向问题，跑通一轮，比一下子铺一百条「看起来很全」更有用。",[134,183,185],{"id":184},"二提没提到你","二、提没提到你",[109,187,188],{},"最朴素、也最该先看的：同一批问题下，AI 有没有点名你们品牌。",[109,190,191],{},"你会常看到三种情况：",[145,193,194,200,206],{},[148,195,196,199],{},[118,197,198],{},"完全没出现","：客户问完 AI，候选名单里就没有你。",[148,201,202,205],{},[118,203,204],{},"偶尔出现","：只有很窄的问题才提到，宽泛的「推荐几个品牌」里总缺席。",[148,207,208,211],{},[118,209,210],{},"经常出现，但排在后面","：被提到了，可第一段先推的是别人。",[109,213,214],{},"别只记一个「提及率」百分比就交差。开会时更有用的说法是：",[216,217,218,221,224],"ul",{},[148,219,220],{},"哪几类问题我们几乎从不出现",[148,222,223],{},"哪几类问题我们还能露脸",[148,225,226],{},"和上周（或上轮）比，是变好了还是更差了",[109,228,229],{},"没有「有没有被提到」的基线，后面谈情绪、谈引用、谈行动建议，都会飘。",[134,231,233],{"id":232},"三ai-怎么说你","三、AI 怎么说你",[109,235,236],{},"被提到不等于被推荐。有的答案会写「也可考虑某某，但……」；有的会把你归到「便宜替代」；有的干脆复述过时信息。",[109,238,239],{},"第一次看情绪相关结果，建议只抓三档，别自己发明十种标签：",[145,241,242,248,254],{},[148,243,244,247],{},[118,245,246],{},"偏推荐","：把你当值得选的选项之一",[148,249,250,253],{},[118,251,252],{},"中性介绍","：提到了，但不站队",[148,255,256,259],{},[118,257,258],{},"偏负面或不准确","：夸大缺点、混品类、或信息明显过时",[109,261,262],{},"对中国老板，人话可以是：",[109,264,265],{},"「这周 20 个核心问题里，我们被点名 8 次；其中像在推荐我们的大概一半，另外有 2 次说法不对，需要优先补官方英文页或权威评测。」",[109,267,268,270],{},[118,269,128],{}," 会把本品牌和竞品放在同一套算法里看态度，方便并排比，而不是只给你一个好看的自家分数。",[134,272,274],{"id":273},"四ai-信了哪些网页","四、AI 信了哪些网页",[109,276,277],{},"很多团队第一次监测后会问：「我们官网也有英文啊，为什么总推竞品？」",[109,279,280],{},"常见原因不是「AI 故意针对中国品牌」，而是它回答时更常引用：",[145,282,283,286,289],{},[148,284,285],{},"海外评测站、目录站、对比文",[148,287,288],{},"竞品自己写清楚的对比页 \u002F FAQ \u002F 集成说明",[148,290,291],{},"近期、结构清楚、能直接摘句子的内容",[109,293,294,295],{},"所以第三件事不是再刷一遍分数，而是看：",[118,296,297],{},"被引用得多的域名和页面，是不是你们几乎空白。",[109,299,300],{},"你可以据此分优先级：",[145,302,303,306,309],{},[148,304,305],{},"对手总被某类对比文带出来 → 你们缺不缺同主题、可核对的英文内容",[148,307,308],{},"某目录 \u002F 榜单反复出现 → 要不要补收录或更新资料",[148,310,311],{},"自家官网几乎不被引 → 页面是不是难被摘（太散、太虚、关键信息不清）",[109,313,314],{},"监测工具解释「为什么」，行动建议才站得住；否则就容易变成「再多写点软文」这种空话。",[134,316,318],{"id":317},"五和竞品并排看","五、和竞品并排看",[109,320,321],{},"GEO 是相对战。你自己从 0 提到 10%，如果对手从 40% 提到 60%，体感上你还是在输。",[109,323,324],{},"第一次跟踪竞品，不必列二十家。建议：",[145,326,327,330,333],{},[148,328,329],{},"销售最常撞上的 3～5 家",[148,331,332],{},"广告里反复见面的 1～2 家",[148,334,335],{},"品类里「默认被 AI 先提」的那一家（哪怕你暂时打不过）",[109,337,338],{},"同一批问题下看：",[145,340,341,344,347],{},[148,342,343],{},"谁更容易进答案",[148,345,346],{},"谁更容易被写成「首选」",[148,348,349],{},"谁的引用源更稳（总被同一批权威页托着）",[109,351,352,354],{},[118,353,128],{}," 的设计重点之一，就是把「你们 vs 跟踪中的竞品」放在同一轮报告里看，方便中国团队开周会时直接对表，而不是自己再翻三份英文后台。",[134,356,358],{"id":357},"六落到下周三件事","六、落到下周三件事",[109,360,361],{},"第一次监测最容易犯的错：开完会，只留下「我们要重视 GEO」。",[109,363,364],{},"更好的收尾是固定产出三件可执行的事，例如：",[145,366,367,370,373],{},[148,368,369],{},"补一篇「vs 某竞品」的英文对比页（事实可核对，别空骂）",[148,371,372],{},"把官网 FAQ \u002F 定价 \u002F 集成说明写清楚，方便被摘进答案",[148,374,375],{},"找 1～2 个海外目录或评测，更新品牌资料（按你们行业真实可做的渠道来）",[109,377,378,379,382],{},"同时写清",[118,380,381],{},"不做","什么，避免发散：",[145,384,385,388,391],{},[148,386,387],{},"不承诺「两周保证进 ChatGPT 推荐」",[148,389,390],{},"不因为一次波动就停掉原有 SEO 和内容投入",[148,392,393],{},"不在还没基线时，就签一年的全案代运营",[109,395,396,398],{},[118,397,128],{}," 会在监测结果上给出中文行动建议：帮你把「看见了」变成「下周改什么」。它解决的是诊断与优先级，不是替你自动写完全球内容并代发——那是另一层预算。",[134,400,402],{"id":401},"七第一次监测要什么","七、第一次监测要什么",[109,404,405],{},"国外已有 Otterly、Peec、Profound 等产品，证明「AI 里看不看得见」值得单独付钱。英文团队自己盯后台，继续用它们完全合理。",[109,407,408],{},"中国出海团队第一次上手，通常还卡在：",[145,410,411,418,425],{},[148,412,413,414,417],{},"报告要给",[118,415,416],{},"中国老板","听懂",[148,419,420,421,424],{},"要和竞品",[118,422,423],{},"并排","讲清差在哪",[148,426,427,428,431],{},"要落到",[118,429,430],{},"改得动","的下一步，而不是只剩英文图表",[109,433,434,435,437,438,440],{},"这正是 ",[118,436,128],{}," 想补的一层：监测 + 中文结论 + 竞品对照 + 行动建议。",[123,439],{},"\n能力上接近「先监测、再分析」的海外工具，不是大企业全家桶，也不做「包排名」承诺。",[109,442,443,444,446],{},"若你们英文很好、已经在用 Otterly \u002F Peec，只想看英文数据——继续用海外产品没问题。",[123,445],{},"\n若周会要用中文讲清「有没有我们、对手凭什么、下周只做哪三件」——可以优先用可见 GEO 跑第一轮基线。",[134,448,450],{"id":449},"八验收清单","八、验收清单",[109,452,453],{},"跑完一轮，建议你只验收这五句是否答得清：",[145,455,456,459,462,465,468],{},[148,457,458],{},"我们测的问题，是不是买家真会问的？",[148,460,461],{},"核心问题里，我们提没被提到？",[148,463,464],{},"被提到时，大体是推荐、中性，还是说法有问题？",[148,466,467],{},"AI 常引用的网页里，有没有我们几乎空白的那一类？",[148,469,470],{},"和 3～5 个竞品比，差在哪；下周只做哪三件事？",[109,472,473,474,476],{},"五句都答得上，第一次 GEO 监测就算及格。",[123,475],{},"\n分数可以以后再细化；先把「看得见、讲得清、改得动」立住。",[134,478,479],{"id":479},"怎么开始",[145,481,482,485,488],{},[148,483,484],{},"固定二三十条英文高意向问题，加上最常撞的几家竞品。",[148,486,487],{},"用可见 GEO（或你已在用的海外监测工具）跑一轮，只盯本文这五件事。",[148,489,490],{},"周会一页中文：提及情况、态度概要、主要引用缺口、下周三件事——就够用了。",[109,492,493],{},"GEO 不是一次交付定终身。先看清基线，再谈扩平台、加预算、找代执行，通常更稳。",[495,496,497],"h3",{"id":497},"相关入口",[145,499,500,509,516,523,530,537,544],{},[148,501,502,503],{},"官网首页：",[504,505,506],"a",{"href":506,"rel":507},"https:\u002F\u002Fwww.kejiangeo.com",[508],"nofollow",[148,510,511,512],{},"定价与免费试用：",[504,513,514],{"href":514,"rel":515},"https:\u002F\u002Fwww.kejiangeo.com\u002Fpricing",[508],[148,517,518,519],{},"会员端注册 \u002F 登录：",[504,520,521],{"href":521,"rel":522},"https:\u002F\u002Fdash.kejiangeo.com\u002F",[508],[148,524,525,526],{},"使用帮助：",[504,527,528],{"href":528,"rel":529},"https:\u002F\u002Fwww.kejiangeo.com\u002Fdocs",[508],[148,531,532,533],{},"延伸阅读 · 怎么选 GEO 平台：",[504,534,535],{"href":535,"rel":536},"https:\u002F\u002Fwww.kejiangeo.com\u002Fblog\u002F2026-09-11-choose-geo-platform-2026",[508],[148,538,539,540],{},"延伸阅读 · 头 30 \u002F 90 天先做什么：",[504,541,542],{"href":542,"rel":543},"https:\u002F\u002Fwww.kejiangeo.com\u002Fblog\u002F2026-09-23-geo-first-30-90-days-roadmap",[508],[148,545,546,547],{},"延伸阅读 · 出海GEO服务商哪家好：",[504,548,549],{"href":549,"rel":550},"https:\u002F\u002Fwww.kejiangeo.com\u002Fblog\u002F2026-09-24-which-geo-vendor-for-go-global",[508],{"title":552,"searchDepth":553,"depth":553,"links":554},"",3,[555,557,558,559,560,561,562,563,564],{"id":136,"depth":556,"text":137},2,{"id":184,"depth":556,"text":185},{"id":232,"depth":556,"text":233},{"id":273,"depth":556,"text":274},{"id":317,"depth":556,"text":318},{"id":357,"depth":556,"text":358},{"id":401,"depth":556,"text":402},{"id":449,"depth":556,"text":450},{"id":479,"depth":556,"text":479,"children":565},[566],{"id":497,"depth":553,"text":497},"2026-09-12","第一次跑完监测别懵：先确认买家问法，再看提及、说法、引用与竞品对照，最后落到下周能改的三件事。","md",{"badge":571,"authors":573},{"label":572},"实操清单",[574],{"name":575,"to":576},"可见GEO","\u002F",true,"\u002Fblog\u002F2026-09-12-first-geo-monitoring-five-things",{"title":580,"description":581},"出海品牌做 GEO，先盯这五件事｜可见GEO","第一次 GEO 监测盯什么：买家问法、提及、说法、引用源、竞品对照，以及下周只做哪三件。","3.blog\u002F2026-09-12-first-geo-monitoring-five-things","2026-09-24","d-K3zorzbxm-rDNZP86f2_6IuwzPBfUtRliCS1vyEWY",[586,591],{"title":587,"path":588,"stem":589,"description":590,"children":-1},"出海品牌做 GEO，2026 年该怎么选平台？","\u002Fblog\u002F2026-09-11-choose-geo-platform-2026","3.blog\u002F2026-09-11-choose-geo-platform-2026","监测、SEO 加购还是代运营全案？用人话拆清 GEO 服务分几层，对比 Otterly、Peec、Profound 等海外产品，并说明可见 GEO 适合什么样的中国出海团队。",{"title":592,"path":593,"stem":594,"description":595,"children":-1},"可见 GEO 正式发布，助力出海企业海外AI优化","\u002Fblog\u002F2026-09-22-visible-geo-ai-visibility-for-china-export","3.blog\u002F2026-09-22-visible-geo-ai-visibility-for-china-export","面向中国制造与外贸出海的 AI 可见性监测平台「可见 GEO」正式发布：盯 ChatGPT、Gemini、Perplexity 等答案里有没有你、怎么说、会不会先推对手，并给出中文诊断与行动建议。",1790242086797]